 For
over 60 years Mercury has been engineering, building and
providing the best marine power in the world. In both
freshwater and salt - for everyone from weekend warriors to
people whose livelihood
depends on their marine power - Mercury has consistently
offered the strongest, fastest, smartest, and toughest
marine power anywhere. And all in order to bring you the
most integrated product offering on the water - with
everything you need from prop to helm. I t's
why no other manufacturer has the support of so many of the
world's top anglers and organizations. And it's why no one's
able to provide better support for your time on the water -
thanks to the most extensive dealer and service network in
the industry. Fact is; the water has been our sole focus for
every one of our 60-plus years. And this year we're finding
all-new way of bringing you exactly what you want from your
time on it.
Mercury Racing consumer
performance and race outboards continually give birth to new
achievements in power, innovation and sophistication. The 2006
OptiMax
200XS,
OptiMax 225 Sport XS, and
OptiMax
250XS outboards, equipped with the state-of-the-art
SmartCraft Control Area Network (CAN) system, continue the
tradition of high performance advanced marine propulsion systems
from Mercury Racing. Our full-line of purpose built race
outboards and on-site support of selected national powerboat
racing events showcases our dedication to racing and over 60
years of of industry leading heritage. We're Driven to Win!
Your family. Your
playground. Your POWER. Good times, no limits.
Great days on the water begin and end with
a reliable engine – which is why so many boaters trust
the fuel-efficient yet powerful OptiMax. Its legendary
direct-fuel-injected technology combines awesome
acceleration and staggering top-end speed with clean,
quiet, gas-saving operation, making it the perfect
choice for almost any use. It’s affordable in the
showroom, and it saves money every time you crank it up.
What more can you ask? At work or play – in freshwater
or saltwater – OptiMax provides big power at a small
cost. You’re covered! For your peace of
mind, the entire OptiMax line is covered by our
exclusive three-year limited factory warranty and
three-year corrosion failure limited warranty. (Except
the 200XS, 2.5XS and 250XS models.)
Direct-fuel-injection technology. OptiMax
two-stage direct-fuel-injection (DFI) technology
atomizes fuel, resulting in more complete combustion for
quick and easy starts, better performance, lower
emissions, and maximum savings. OptiMax engines are so
efficient some owners say driving one is like adding an
additional 15-gallon gas tank to their boats. To
see all of Mercury's motors,
click here.
 Maximum
power, amazing durability, and an impressive list of features.
This is the engine for the fisherman
who wants to truly be ready for all conditions. It starts
with corrosion protection. You’ll notice we don’t have a line of
saltwater engines; that’s because all of our V-4 and V-6 engines
get all of our industry-leading corrosion protection. Whether
you’re running in freshwater or the salt, smart details like
sacrificial anodes, stainless steel parts (we use more stainless
steel than our competitors),
Deep Guard™
corrosion protection, and electro-deposition paint keep your
Johnson outboard tough enough to deliver a stiff forearm to
whatever it encounters. And then there’s power. Boy, is
there power. These Johnson engines blow the competition out of
the water with a 60 degree V-6 power plant, exclusive PowerPath™
fuel induction for quick acceleration and exhilarating speed,
and the
S.L.O.W.™ (Speed
Limiting Overheat Warning) system to keep communications between
you and your outboard clear and simple, always putting safety
first. To see all Johnson outboard motors, click
here.
EASY TO OWN AND OPERATE:
The new Evinrude E-TEC outboards require no scheduled dealer
maintenance - that's right, zero - for the first three years or
300 hours of normal recreational use. Not even gearcase lube.
You'll never have to change the oil or the oil filter, which can
cost several hundred dollars each year for other technologies.
Evinrude E-TEC uses up to
75% less than typical 2-stroke carbureted engines and up to 50%
less oil than competitive direct injection engines (when
run with Evinrude/Johnson XD 100T oil with optional dealer
programming of the Engine Management Module, versus normal TCW3
oil). And
you'll use 30% less oil compared to a 4-stroke with a typical
maintenance schedule under normal operating conditions.
That's just the start. The Evinrude
E-TEC engines use an exclusive low friction design. There are no
belts, no chains, no powerhead gears, no cams, and no mechanized
oil pumps.
CLEANER
& QUIETER: With a
fully stratified combustion
system, Evinrude E-TEC outboards are designed to
comply with 2006 EPA (Environmental Protection Agency) as
well as tough 2006 EU (European Union) standards well
into the future. E-TEC even meets the ultra-low 2008 CARB (California
Air Resource Board) 3-Star emissions rating. For you, it
simply means a cleaner boating environment: no smoke and
dramatically lower carbon monoxide emissions. With the
E-TEC system, fuel is injected twice as fast as traditional
direct injection engines and unburned fuel never reaches the
exhaust port. This means the fuel charge never escapes the
combustion chamber as it is burned and turned into pure power.
E-TEC also senses when to change fuel delivery into the chamber,
depending on engine needs, resulting in precision fuel flow and
extreme fuel efficiency. The sealed fuel system also minimizes
evaporative emissions. And finally, no more pre-mixing fuel and
oil thanks to the E-TEC auto-lube oiling system. And then
there's the E-TEC signature sound. The exclusive E-TEC idle air
bypass circuit, acoustically tuned air intake and exhaust
silencers and state of the art acoustic foam lining combine for
an incredibly quiet engine that hums like nothing else on the
water.
DURABILITY, QUALITY, & RELIABILITY:
Evinrude E-TEC engines have all
three, with robust, oversized motor components throughout for
longer engine life. And they're not just big. They're super
tough. In fact, our pistons are 2.5 times stronger than
traditional pistons at operating temperatures, thanks to a new
patented NASA alloy. One more thing: If you live in a
colder climate, you know all about winterizing. Our program for
the winter or long term storage? Follow a few easy steps that
will take just minutes. Then put it away. Maintenance? Forget
about it.
In
addition, all Evinrude E-TEC outboards feature the S.A.F.E. TM
(Speed Adjusting Failsafe Electronics) information and alarm
system, which reduces engine rpm in case of emergency to prevent
engine damage and protect your investment.
POWER &
PERFORMANCE: With a fully stratified combustion
system, Evinrude E-TEC offers unsurpassed fuel economy,
especially at low speeds. At higher speeds, the Engine
Management Module (EMM), making up to 8 million calculations
per second, delivers precisely the right amount of fuel
directly into the combustion chamber for every load and
condition. The lightweight design of the Evinrude
E-TEC increases performance and boat handling, while its
large displacement provides more horsepower and torque.
This combination of light weight and high torque makes E-TEC
accelerate faster and achieve higher top speeds than any
other outboard engine in its class.
When you
consider the fact that the 2-stroke Evinrude E-TEC produces
a power stroke every revolution and it doesn't have the
added complexity of belts, camshafts, valves, timing chains
and oil pumps that add weight and rob power and torque it's
easy to understand why 2>4.
To see all Evinrude outboard motors,
click
here.
"I want to
carry out trial manufacture of motorcycle engines." It was from
these words spoken by Genichi Kawakami (Yamaha Motor's first
president) in 1953, that today's Yamaha Motor Company was born.
Genichi Kawakami was the
first son of Kaichi Kawakami, the third-generation president of
Nippon Gakki (musical instruments and electronics; presently
Yamaha Corporation). Genichi studied and graduated from
Takachiho Higher Commercial School in March of 1934. In July of
1937, he was the second Kawakami to join the Nippon Gakki
Company. He quickly rose to positions of manager of the
company's Tenryu Factory Company (musical instruments) and then
Senior General Manager, before assuming the position of
fourth-generation President in 1950 at the young age of 38.
In 1953, Genichi was looking for a way to make use of idle
machining equipment that had previously been used to make
aircraft propellers. Looking back on the founding of Yamaha
Motor Company, Genichi had this to say. "While the company was
performing well and had some financial leeway, I felt the need
to look for our next area of business. So, I did some research."
He explored producing many products, including sewing machines,
auto parts, scooters, three-wheeled utility vehicles,
and…motorcycles. Market and competitive factors led him to focus
on the motorcycle market. Genichi actually visited the United
States many times during this period.
 When
asked about this decision, he said, "I had my research division
chief and other managers visit leading motorcycle factories
around the country. They came back and told me there was still
plenty of opportunity, even if we were entering the market late.
I didn't want to be completely unprepared in this unfamiliar
business so we toured to German factories before setting out to
build our first 125cc bike. I joined in this tour around Europe
during which my chief engineers learned how to build motorbikes.
We did as much research as possible to insure that we could
build a bike as good as any out there. Once we had that
confidence, we started going." "If you are going to make
it, make it the very best there is." With these words as their
motto, the development team poured all their energies into
building the first prototype, and ten months later in August of
1954 the first model was complete. It was the Yamaha YA-1. The
bike was powered by an air-cooled, 2-stroke, single cylinder
125cc engine. Once finished, it was put through an unprecedented
10,000 km endurance test to ensure that its quality was
top-class. This was destined to be the first crystallization of
what has now become a long tradition of Yamaha creativity and an
inexhaustible spirit of challenge. Then, in January of
1955 the Hamakita Factory of Nippon Gakki was built and
production began on the YA-1. With confidence in the new
direction that Genichi was taking, Yamaha Motor Co., Ltd. was
founded on July 1, 1955. Staffed by 274 enthusiastic employees,
the new motorcycle manufacturer built about 200 units per month.
That same year, Yamaha entered its new YA-1 in the two biggest
race events in Japan. They were the 3rd Mt. Fuji Ascent Race and
the 1st Asama Highlands Race. In these debut races Yamaha won
the 125cc class. And, the following year the YA-1 won again in
both the Light and Ultra-light classes of the Asama Highlands
Race. By 1956, a second model was ready for production.
This was the YC1, a 175cc single cylinder two-stroke. In 1957
Yamaha began production of its first 250cc, two-stroke twin, the
YD1. Based on Genichi's firm belief that a product isn't a
product until it can hold it's own around the world, in 1958
Yamaha became the first Japanese maker to venture into the
international race arena. The result was an impressive 6th place
in the Catalina Grand Prix race in the USA. News of this
achievement won immediate recognition for the high level of
Yamaha technology not only in Japan but among American race
fans, as well. This was only the start, however.
Yamaha took
quick action using the momentum gained in the USA and began
marketing their motorcycles through an independent distributor
in California. In 1958, Cooper Motors began selling the YD-1 250
and the MF-1 (50cc, two-stroke, single cylinder, step through
street bike). Then in 1960, Yamaha International Corporation
began selling motorcycles in the USA through dealers. With
the overseas experiences under his belt, in 1960, Genichi then
turned his attention to the Marine industry and the production
of the first Yamaha boats and outboard motors. This was the
beginning of an aggressive expansion into new fields utilizing
the new engines and FRP (fiberglass reinforced plastic)
technologies. The first watercraft model was the CAT-21,
followed by the RUN-13 and the P-7 123cc outboard motor.
In 1963, Yamaha demonstrated its focus on cutting-edge,
technological innovations by developing the Autolube System.
This landmark solution
was a separate oil injection system for two-stroke models,
eliminating the inconvenience of pre-mixing fuel and oil.
Yamaha was building a strong reputation as a superior
manufacturer which was reflected in its first project carried
out in the new Iwata, Japan Plant, built in 1966. (The YMC
headquarters was moved to Iwata in 1972.) Toyota and Yamaha
teamed up to produce the highly regarded Toyota 2000 GT sports
car. This very limited edition vehicle, still admired for its
performance and craftsmanship, created a sensation among
enthusiast in Japan and abroad. Genichi said, "I believe that the
most important thing when building a product is to always keep
in mind the standpoint of the people who will use it." An
example of the commitment to "walking in the customers' shoes"
was the move in 1966 by Yamaha to continue its expansion.
Overseas motorcycle manufacturing was established in Thailand
and Mexico. In 1968, the globalization continued with Brazil and
the Netherlands. With manufacturing bases, distributors and R&D
operations in a market, Yamaha could be involved in grassroots
efforts to build products that truly met the needs of each
market by respecting and valuing the distinct national
sensibilities and customs of each country. Yamaha continues that
tradition, today.
By the late
1960s, Yamaha had quality products that had proven themselves in
the global marketplace based on superior performance and
innovation. Distribution and product diversity were on the right
track. But Genichi knew that beyond quality, success would
demand more. He had this view on the power of original ideas.
"In the future, a company's future will hinge on ideas over and
above quality. Products that have no character, nothing unique
about them, will not sell no matter how well made or
affordable…and that would spell doom for any company."
He also knew that forward vision, walking hand in hand with
original ideas, would create an opportunity for the company and
its customers that could mean years of happiness and memorable
experiences. Genichi said, "In the business world today, so many
people are obsessed with figures. They become fixated on the
numbers of the minute and without them are too afraid to do any
real work. But in fact, every situation is in flux from moment
to moment, developing with a natural flow. Unless one reads that
flow, it is impossible to start out in a new field of business."
A real-world illustration of this belief is the Yamaha DT-1. The
world's first true off-road motorcycle debuted in 1968 to create
an entirely new genre we know today as trail bikes. The DT-1
made a huge impact on motorcycling in the USA because it was
truly dirt worthy. Yamaha definitely "read the flow" when it
produced the 250cc, single cylinder, 2-stroke, Enduro that put
Yamaha On/Off-Road motorcycles on the map in the USA. The DT-1
exemplified the power of original ideas, forward vision, and
quick action coupled with keeping in mind the customers'
desires.
In years to
come Yamaha continued to grow (and continues to this day).
Diversity increased with the addition of products including
snowmobiles, race kart engines, generators, scooters, ATVs,
personal watercraft and more. Genichi Kawakami set the stage for
Yamaha Motor Company's success with his vision and philosophies.
Total honesty towards the customer and making products that hold
their own enables the company that serves people in thirty-three
countries, to provide an improved lifestyle through exceptional
quality, high performance products. Genichi Kawakami's history with
Yamaha was long and rich. He saw the new corporate headquarters
in Cypress, California and the 25th Anniversary of Yamaha become
a reality in 1980. He also watched bike #20 million roll off the
assembly line in 1982. Genichi passed away on May 25, 2002 yet
his vision lives on through the people and products of Yamaha,
throughout the world. Too see all Yamaha outboard motors,
click
here.
The Suzuki
company was started 90 years ago by Michio Suzuki, in the small
village of Hamamatsu, Japan based on a desire to build a better
weaving loom. After 30 years of building complex machinery,
Suzuki wanted to diversify
 and
decided on building small cars. The small car project,
however, was halted when the government declared them to be a
non-essential commodity and Suzuki reverted back to the
production of weaving looms. In the 1951, the cotton market in
the US collapsed and adversely affecting cotton exports to
Japan. Suzuki once again considered an inexpensive mode of
transportation for citizens and designed a motorized bicycle,
called the Power Free. The motor bicycle was so ingenious the
government granted Suzuki financial subsidy to continue
engineering research and the future of Suzuki was set. In
1963, Suzuki brought it's motorcycle to the USA and by 1970 had
established a strong reputation for a tough,
high-performance road machine.
In 1977 Suzuki took to the water and formed a company to market
it's line of outboard motors, introducing many technological
breakthroughs such as oil injection, dual-plug heads and a
computerized control system for optimal engine timing.
Suzuki continues today as a leader in the outboard motor
industry and has grown into a world wide company.
To see all Suzuki outboard motors, click
here.
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The
trolling motor is one of the most important fishing tools on a boat.
If you don’t believe that, just try fishing without one.
That’s why
MotorGuide’s philosophy
has forever been to deliver a reliable and dependable product that is
always just as ready to go fishing as you are, from first cast to the
last. We have never varied from that belief ever
since G.H. Harris developed the first
MotorGuide way back in 1961. 
Doc's Marine is a package dealership,
and carries the full line of
